So, finally, the bee is out of the beehive, so to speak.
It started this summer. Every indication was that the webapp in itself was able to stand its ground against the best. But there was something lacking.
So we took a long hard look at the brand we had and saw that it wasn't up to snuff. We communicated in a way that was too technology-focused, telling our visiters lots of details and not focusing on the core of why we had made the webapp in the first place: putting a professional, enterprise solution in the hands of everyone that could use a browser.
This is a trap that countless others have fallen into before us: the product was developed by us, we are tech people with a vision about user friendlieness, that the product ends up having, but that we don't know how to communicate.
The first thing that had to go was the previous name. The name we landed on, Beetrieve, is short and sweet, and has obvious connotations. Along with the name there is the new mascot, who for the time being is unnamed. The website was next, and a lot of work was poured into redesigning it.
We are very proud of the result, and we hope you like it!